first_imgThe British Tourism & Travel Show (BTTS) returns to the NEC, Birmingham on 21-22 March 2018.For the first time, the show will have a new ‘Destination Europe’ area, which will appeal to decision makers who plan and book itineraries for both international and domestic tourists.It will feature diverse attractions, destinations and hotels across Europe, and will provide ideas and inspiration for a variety of British travel trade buyers who attend the show.David Maguire, Director of BTTS, says: “Destination Europe is an exciting new area at next year’s British Tourism & Travel Show, which seemed like a natural progression for the event. “Many of our visitors are tasked with creating comprehensive tours and itineraries for Europe and this new dedicated section will allow them to explore the very best attractions, destinations and hotels from this part of the world, as well as the British Isles.”He adds: “We were also approached by numerous European exhibitors last year who were keen to meet and do business with British tourism buyers, so Destination Europe seemed like the perfect new addition to the already established flagship, domestic travel trade exhibition.”Exhibitor Liam Lomasney, from Dutch Cruise Line, says: “We are thrilled to be a part of the new Destination Europe section at British Tourism & Travel Show.“Targeting British tourism buyers is an essential part of our marketing strategy in 2018, and exhibiting in this new area is the perfect solution.”Anu Desai from Newell’s Travel says: “I applaud the organisers of BTTS for launching the new Destination Europe area.“GTOs, coach tour operators and tour managers who visit the show will be planning trips to mainland Europe, and having a dedicated area will provide a wealth of ideas and inspiration for all their forthcoming trips, itineraries and tours.“I’m already looking forward to visiting next year’s show and pick new ideas from these new European exhibitors for our tours.”For more information visit read more