Tencent wants to make console games with Nintendo IP to boost US and Europe presenceIt follows the two companies’ partnership to bring Switch to ChinaChristopher DringHead of Games B2BMonday 11th November 2019Share this article Recommend Tweet ShareCompanies in this articleNintendoTencentTencent is targeting console gamers in the US and Europe, and hopes to get help from Nintendo to do it.The Chinese games giant, which also owns Riot Games and has a stake in Epic, Paradox, Supercell and Activision Blizzard, is looking to furthernexpand its business outside of China as additional restrictions are placed upon gaming in the country. China has recently announced it is introducing a curfew for gamers under 18 to prevent them playing all night. Speaking to The Wall Street Journal, an unnamed Tencent exec stated: “What we want is to expand from China, and one target is console game players in the U.S. and Europe. We hope to create console games with Nintendo characters, and learn the essence of making console games from Nintendo engineers.”Related JobsSenior Game Designer – UE4 – AAA United Kingdom Amiqus GamesProgrammer – REMOTE – work with industry veterans! North West Amiqus GamesJunior Video Editor – GLOBAL publisher United Kingdom Amiqus GamesDiscover more jobs in games Tencent and Nintendo announced a partnership earlier in the year to deliver the Switch console into China, and in August announced that Tencent will be helping localise games for the lucrative marketplace. Nintendo has tried to play down investor excitement, particularly as Nintendo games are primarily premium console products as opposed to free-to-play, which are hugely popular in China. Nevertheless, the firm’s shares have risen over the move. Although Nintendo’s smartphone games, including the recent Mario Kart Tour, could be localised for the Chinese market, it’s not the primary goal for Tencent as it is already dominant in this area and “Nintendo games are not constructed to make people pay a lot of money,” a different Tencent official told WSJ.The report adds that Nintendo is looking to expand its audience by asking third-party developers to make games for young women, such a romance and dating titles, a genre that is seen as a key growth area in China.Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Publishing & Retail newsletter and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesNintendo appointing Despicable Me studio head to board of directorsAnimation studio behind Mario movie gains influence as Illumination Entertainment CEO Chris Meledandri expected to join board next monthBy Brendan Sinclair 5 days agoTencent in talks with US Committee to retain Epic and Riot stakesThe CFIUS is investigating whether user data handled by the two studios could constitute a “national security risk” because they are Chinese-ownedBy Marie Dealessandri 6 days agoLatest comments Sign in to contributeEmail addressPasswordSign in Need an account? Register now.